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Fernando NikolicWork with me

Library

Books I’ve read since 2020, and the passages I marked in them. It’s part reading history, part working memory.

Books
65
Passages marked
1,153
Most marked
Guns, Germs, and Steel, 98

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Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.

From Ogilvy on Advertising, David Ogilvy

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202610 books

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202210 books

202120 books

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Undated2 books