Builder. Bitcoin. Buenos Aires → Internet.
Grew up in Argentina during economic collapse — that's how I ended up in Bitcoin. Worked at UMG during torrents' disruption of music. Spent four years as VP Marketing at Blockstream, working on Liquid Network, mining, satellite, and Green Wallet. Now building Perception, a narrative intelligence platform for Bitcoin and digital assets.
Quoted by Tyler Cowen and Javier Milei.
Real-time narrative intelligence for Bitcoin and digital assets. Continuously analyzing 650+ curated media sources to surface what matters.
perception.to →4 years leading marketing for Bitcoin infrastructure — Liquid Network, mining, satellite, and Green Wallet.
blockstream.com →First growth hire. Grew company from 17 to 120 employees across three roles over nearly 5 years.
xeneta.com →GTM strategy for 3 companies valued at €1.3B entering the Norwegian market. Clients: Zalando, internetstores, synergist.io, QT.io, Xeneta, Cognite, Routific, BitBay, The Specialist Works, 3Xplor.
Digital network file synching and maintenance for TV shows. Clients: Rakett TV, Monster Entertainment, Strix Television.
Managed HP’s B2B purchasing portal — direct customer maintenance, new setups, UX and UI.
Worked at EMI during the torrents era — witnessed firsthand how Pirate Bay and digital distribution disrupted the music industry.
Bitcoin Magazine
Bitcoin Magazine
Hacker Noon
Better Marketing
Mr. Obnoxious
Peter McCormack
The Stephan Livera Podcast
Stephan Livera
The What is Money Show
Robert Breedlove
Bitcoin & Beyond
John Vallis
Lunaticoin
Spanish-language
Argentine, remote worker, marketer, life-long unlearner. 10+ years in high-growth B2B SaaS, from strategic growth marketing to senior leadership to owning pipeline generation. Worked across Barcelona, Oslo, Berlin, and Vancouver. Now focused solely on Bitcoin.
BSc Economics, Management
& Innovation
Inland Norway University
2005 – 2009
English — native
Spanish — native
Norwegian — native
French, German — basic
Consumer Neuroscience — Copenhagen
Mises Institute Boot Camp
Financial Markets — Geneva
Produce value or perish.